Free fit check
Free15 minutes. Not sure where to start? Start here.
- Quick review of your current setup
- One high-impact thing to fix first
- An honest answer, even if it's “not yet”
Web design · Software · AI automation
Websites &software thatgrow smallbusinesses.
Custom sites, booking and quoting tools, and AI that answers the phone when you can't. Built by one developer in Lexington, KY who writes scope down and ships on a date.
Since 2024, helping local businesses get
F
RGED.
Taking new projectsNext.js · TypeScript · Postgres · Claude
Origin Forge
Design, development, and AI from one person who answers the phone.
I build the websites and back-office software small businesses run on: booking, quoting, fleet check-ins, AI follow-up. No agency layer, no account manager. You talk to the person writing the code.
Results
Work that moves a number.
Figures from real engagements, measured after launch. Not projections.
See all workWhat I do
Everything between “we need a website” and “it's running.”
- 01
Web design & development
Custom sites that load fast, look expensive, and turn visitors into calls. Built on Next.js, not a page builder.
- 02
AI & automation
Assistants that answer questions and book jobs. Workflows that chase follow-ups so you don't have to.
- 03
Custom platforms
Booking systems, quoting tools, customer portals, fleet check-ins. The software your business actually runs on.
- 04
Design + build, one person
No handoffs between a designer and a developer. What you approve is what ships.
Selected work
Real businesses. Real problems. Software that fixed them.
Start here
Three ways to begin.
Pick the smallest thing that would help. Most clients start with the audit.
AI automation audit
48 hrsFor teams drowning in repetitive work.
- Workflow walkthrough and bottleneck map
- Automation opportunities, ranked by impact
- Tool picks with cost estimates
- A roadmap you can act on
Landing page sprint
5–7 daysNeed to launch fast without looking cheap.
- Custom-designed single page
- Fast on phones, measured not assumed
- Analytics wired up
- Deployed and handed over
Every project
The parts that don't change.
Most bad freelance stories come down to the same things: fuzzy scope, silence, and a handoff that isn't one. Here's how I avoid them.
- 01Scope, timeline, and price in writing before work starts
- 02A written update every week
- 03You own the code and the repo
- 04Performance and accessibility checked before launch
- 05Deployment handled, not handed off as homework
- 06Documentation so the next person isn't stuck
Free download
The Automation Playbook
A short, practical guide to finding the repetitive work in your business that’s worth automating, and the work that isn’t. No vendor pitch.
Got something that should be working better than it is?
Tell me what it is. You'll get a straight answer about whether I can help and what it would cost.