Skip to content
All work

Studio site

Origin Forge

This site. Rebuilt in 2026 to stop looking like every other developer site.

Origin Forge — Studio site

The problem

What was going wrong.

The first version hit every cliché of AI-generated sites: near-black background, cyan-to-violet gradient headline, glass cards, floating pill nav, scroll-reveal on everything. It looked like a template, and people have learned to distrust that look.

What I built

The fix.

Threw out the visual layer and rebuilt it as a small design system: warm paper, ink, one ember accent, Fraunces for display and IBM Plex for text, hairline rules instead of cards, numbered ledger lists instead of icon grids. Pages are server-rendered with no scroll animation library. The same system runs the blog, the audit intake, the chat assistant, and the admin.

My own site, rebuilt as a typography-led, paper-and-ink design with a blog, an AI assistant, an automation-audit intake, and an admin for posts. The previous version was a dark, gradient-heavy template look; this one is built to read like a well-run shop.

Results

What changed after launch.

01Removed ~2,000 lines of animation and background code
02No client-side JS on most pages beyond the chat widget
03Every page rebuilt on the same ten tokens and six components
04WCAG AA contrast on all text; keyboard-navigable throughout

Features

What it does.

  • Typography-led design system with no gradients or glass
  • Automation-audit intake form
  • Claude-powered Q&A assistant
  • Blog with MDX content and admin editor
  • Contact and lead capture with validation
  • Fully responsive, mobile-first

Stack

Framework
Next.js 16
Language
TypeScript
Styling
Tailwind CSS v4
Type
Fraunces + IBM Plex
AI assistant
Claude API
Email
Resend
Hosting
Vercel

Want results like these?

Tell me what’s slowing your business down. I’ll tell you what I’d build, and what it would cost.